“Hair professionals around the world dream of finding a way to give clients the look that they want – whether straight as an arrow, corkscrew curls, or anything in between – in a long-lasting treatment that doesn’t use harmful chemicals and requires minimal maintenance and aftercare. Frankly, it’s a tough wish list…

But the ProAddiction teams did it… they came up with an innovative treatment system that is 100% formaldehyde free and can be used to achieve any degree of hair straightening – from simple defrizzing to totally straight. ProAddiction is the healthiest hair straightening product on the market today. It actively restores protein to the hair, healing any damage to make it stronger and, as the hair grows out in its natural, untreated state, the treatment can safely be repeated. Because it is washed out of the hair before styling, the treatment leaves no residue and there is no after-care or lifestyle change required to maintain the treatment: clients can style their hair any way they like, and even go in the pool or the sea without compromising the ProAddiction effect.”

Book Your ProAddiction Protein Treatment at our Brooklyn salon!